Category : Branding | Date : 9/17/2018 9:35:28 AM | ID : BLOG903758

Branding and Culture



Your Competition will copy your products if they are good. They’ll copy your services; they’ll copy your branding; they may even try to poach your people! 

However, there is one thing they will never be able to copy, and that’s your culture!

Your culture is the very thing that makes your organization special, distinct, and unique. It’s your competitive edge and advantage. Your culture informs your people what’s acceptable and what’s important.

And it’s your culture that lets your people and your customers know what your organizational values are, i.e. honesty, innovation, candor, going that extra miles for customers. 

- Royston Guest -