Category : Research & Innovation | Date : 7/16/2018 7:03:56 AM | ID : BLOG923107

Activities on The Time of Recession

Research shows that a better strategy is to increase marketing spending on the time of recession.

? Penton research services and Coopers & Lybrand, in conjunction with business science international, found that better performing business focused on a strong marketing program, enabling them to solidify and position themselves for the future growth during the recovery.

? In 2001 Intel Technology Industries invested @ 2 billion in new chip manufacturing facilities and aggressively marketed new dual-core technology in order to grab market share from competitors.

? In 2008, Three years into a recession in construction, Johnson Controls rolled out a new ad campaign continuing its “Ingenuity Welcome” effort. The campaign, which included significant print and online advertising, demonstrates Johnson Control efforts to build energy-efficient environments for customers.

? In the first quarter of 2009, Procter & Gamble, PepsiCo, Verizon, and NewsCorp Media all increased their ad spending at the peak of the global financial meltdown and recession.