The role of Marketing - warm up
In every successful organization. The marketing comes first. The marketing department sees the world like the Chairman of your Company. Marketing Integrates all the functions of your business and speaks directly to the customer through advertising, salespeople, and other marketing activities. It needs to be involved in each department to create the news and grab the best idea for the ad campaign and provide the best customer service.
Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes. But no amount of schooling can teach you the experience, the sixth sense and the creativity which is gifted to the marketer. That’s why those with the gift are supposed to be highly paid. Formal education can only provide MBAs with a framework and a vocabulary to tackle marketing challenges but from experience we learn what will work and what does not work.
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