What is Branding?
There are several businesses which really do not require branding but if there is competition in your Business and if your business is struggling then you need Branding. The Businesses who understand branding better have gained success & growth in the long term.
So What exactly is branding?
Some of you may be thinking it is all about graphic designing, colors, logo design, identity design, etc. All these things come later. The first important thing is what is the logic and story of your brand, how it is different from others, why people should use it.
We need to understand very well the purpose of your product to create the most competitive brands and the main purpose of branding is to create reputation and trust. Many successfull organizations invest lots of money just to build their reputation. If you lose money, if you lose your best team player it will come back but if you lose the reputation it will never come back. The reputation is something that people can recognize easily in the crowded market and designs help a lot to be recognized.
Now in the digital era where we are moving into the robotics world. Most people are pretending something which doesn't exist, we need to understand the economy runs by humans not by technology. The better we understand humans the stronger we can build our Brand.
Any product or business that does not help humans in any way is useless.
Let’s understand it better in the Video Presentation
by separating it into two Category, Strong Brands & Week Brands. Strong Brand also called as leading brand.