Digital Transformation Journey of MERT GROUP

🔗 Domain: mertdokum.com

MERT GROUP is a Turkish leader in infrastructure access solutions, specializing in cast iron, polymer concrete, and plastic manufacturing for international markets.

Our collaboration focused on building a multilingual digital ecosystem, driving product discoverability, enabling centralized content management, and supporting B2B communication across four languages—English, Turkish, French, and Arabic.

About MERT GROUP

With over 30 years of manufacturing excellence, MERT GROUP has built a strong reputation in Turkey and globally for innovative infrastructure access products and industrial casting solutions.

The Initiative & Transformation

MERT GROUP aimed to centralize product data, expand international reach, and modernize communication. The digital transformation introduced scalable tools and multilingual strategies to drive global business development.

This included:

Multilingual website in English, Turkish, French, and Arabic
Custom CMS with advanced product data management
Full SEO strategy and ongoing optimization
Monthly digital marketing operations
Email campaign design and delivery
Multilingual LinkedIn content and client engagement
Custom presentation toolkit in 3 languages
Analytics setup and performance monitoring

Marketing Campaign

Social Media B2B Strategy

MERT’s digital presence is focused on LinkedIn & Facebook, where bilingual posts (Turkish and English) regularly highlight products, company achievements, and project collaborations.

Content is tailored to technical buyers and project engineers in both domestic and export markets.

Outcome & Success Summary – MERT GROUP Digital Transformation

✅ Success Highlights

✔ Multilingual product catalog system (EN/TR/FR/AR)
✔ Dynamic CMS to support real-time updates
✔ SEO-optimized web architecture and page speed
✔ Weekly email marketing campaigns
✔ Monthly LinkedIn campaigns and performance reports
✔ Presentation decks aligned with B2B sales strategy
✔ Video demonstrations for product marketing
✔ Scalable digital assets for global business
✔ Technical support and infrastructure security

📊 Impact Metrics

🌐 Website Traffic Growth: +120% in 4 months
🔍 International SEO Keywords Ranked: +85%
📧 Email Engagement Rate: 25% avg open rate
🎯 LinkedIn Visibility: +300% increase in impressions
📂 Product Updates: Managed by in-house team with CMS
📈 Export Inquiries: Increased through localized content
🚀 Digital System Adoption: Company-wide deployment
🛠️ Monthly Tech Uptime: 99.9% availability