Mert Dokum Inc. - English Site

About MERT GROUP
With over 30 years of manufacturing excellence, MERT GROUP has built a strong reputation in Turkey and globally for innovative infrastructure access products and industrial casting solutions.

The Initiative & Transformation
MERT GROUP aimed to centralize product data, expand international reach, and modernize communication. The digital transformation introduced scalable tools and multilingual strategies to drive global business development.

This included:

• Multilingual website in English, Turkish, French, and Arabic
• Customized Web Development
• Advanced product data management and Integration with ERP
• Full SEO strategy and ongoing optimization
• Monthly digital marketing operations
• Email campaign design and delivery
• Multilingual LinkedIn content and client engagement
• Custom presentation toolkit in 3 languages

Outcome & Success Summary – MERT GROUP Digital Transformation

✅ Success Highlights

✔ Multilingual product catalog system (EN/TR/FR/AR)
✔ Dynamic CMS to support real-time updates
✔ SEO-optimized web architecture and page speed
✔ Weekly email marketing campaigns
✔ Monthly LinkedIn campaigns and performance reports
✔ Presentation decks aligned with B2B sales strategy
✔ Video demonstrations for product marketing
✔ Scalable digital assets for global business
✔ Technical support and infrastructure security

📊 Impact Metrics

🌐 Website Traffic Growth: +120% in 4 months
🔍 International SEO Keywords Ranked: +85%
📧 Email Engagement Rate: 25% avg open rate
🎯 LinkedIn Visibility: +300% increase in impressions
📂 Product Updates: Managed by in-house team with CMS
📈 Export Inquiries: Increased through localized content
🚀 Digital System Adoption: Company-wide deployment
🛠️ Monthly Tech Uptime: 99.9% availability