About MERT GROUP
With over 30 years of manufacturing excellence, MERT GROUP has built a strong reputation in Turkey and globally for innovative infrastructure access products and industrial casting solutions.
The Initiative & Transformation
MERT GROUP aimed to centralize product data, expand international reach, and modernize communication. The digital transformation introduced scalable tools and multilingual strategies to drive global business development.
This included:
- Multilingual website in English, Turkish, French, and Arabic
- Custom CMS with advanced product data management
- Full SEO strategy and ongoing optimization
- Monthly digital marketing operations
- Email campaign design and delivery
- Multilingual LinkedIn content and client engagement
- Custom presentation toolkit in 3 languages
- Analytics setup and performance monitoring